Essential Homepage Design

Logo/Branding Identity

Have you invested in a professional logo yet? I’m sure there’s something brewing in your mind. What more fun element is there to owning a corporate business than the one chance to select a mascot worthy of searing into the minds of a worldwide audience. While you can struggle finding the right logo and redeveloping it for years, that’s exactly what the biggest companies did. Just start with what description pops to mind. Consulting with a visual designer is really the only way to go.

High Quality Photo

The first thing your web traffic viewers will judge is the photos. You could essentially have a white background in a low design look but with a striking photo and it could sell the company. Images and video speak to the viewer who just wants to know what is going on. Even if you are camera shy, you could add your logo that you designed. Remember that. Get on it.

Overview of Services

Why did I come to your site, is this the right place? Answer these user questions immediately. Use headings to say in a large and distinct text all about what you do. Make your links available for descriptions regarding what services you perform. Make in a clean and presentable manner.

Smooth Navigation

Watch the hover control. Too many items popping up without clicks can be irritating to some users. Don’t let pull down menus block other functions too much. The goal is to convert towards a contact page so direct the navigation towards that end. Make that the easiest thing the user can experience.

Social Platform Links

If your business isn’t on social media then I respect you. You probably have some questionable practices I don’t want to know about. But for any business looking to expand it is almost a social necessity to have social media pages. Don’t think you have to rush to Snapchat. Decide if you are a Yelp, LinkedIn, or Facebook type of business. Otherwise, you might need to beef up your Google review page. Many users prefer to share via these networks. You are increasing on free advertising.

CTA’s

Make your intention clear in the most obvious way. Use this in conjunction with the smooth navigation. Use phone numbers or submission forms or an email. You could go the social media only route in many of today’s markets. Still, retaining a phone number is always optimal. A way to contact is your business is essential on the homepage.

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